In the simulation, which information does marketing research include? Choose all that apply. $-2$pts

$[$X$]$Customer needs$[$X$]$Price willing to pay$[]$Target segment selection$[]$Market potential

What does a benefit rated below $100$ suggest? Choose all that apply. $-1$pts

$[]$The customer neither likes nor dislikes the benefit.$[]$The benefit should be added to the brand because a lower rating is better.$[$X$]$The inclusion of that benefit may have a negative impact on brand value.$[$X$]$The customer does not desire this benefit.$[$X$]$The benefit does not add as much value to the brand as those benefits rated above $100.$

What is the engineering cost to design a new brand? $-0$pts

$($X$)15,000()30,000()80,000()100,000$

True or false? Customers buy benefits, not components or features. $-1$pts

$($X$)$True$()$False

How many quarters does it take to set up a new sales outlet? $-0$pts

$()$It is immediate$()1$ quarter$()2$ quarters$($X$)4$ quarters

Which segment is willing to pay the least for a new product? $-0$pts

$()$Youth$()$Work$()$Recreation$($X$)$Speed

What is the most important benefit to the Mountain segment? $-1$pts

$()$Sleek$($X$)$Durable$()$Practical$()$Child$-$friendly