Question: In the Target case study, why did Target send a teen maternity ads? Target's analytic model confused her with an older woman with a similar
In the Target case study, why did Target send a teen maternity ads?
Target's analytic model confused her with an older woman with a similar name.
Target's analytic model suggested she was pregnant based on her buying habits.
Target was sending ads to all women in a particular neighborhood.
Target was using a special promotion that targeted all teens in her geographical area.
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