In the textbook example, Hermes charges $$70$ for their lipstick. The major portion of the value$/$benefit consumers are paying for in this product is:

the fact that the texture of the lipstick mimics the texture of expensive leather goods sold by Hermes

the extremely high quality of the lipstick itself

the refillable tube

the vast array of colors available in the lipstick

the status and heritage of the Hermes brand name