In the US, Boston Market Corporation specializes in family and individual meals and specialty sandwiches. The...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
In the US, Boston Market Corporation specializes in family and individual meals and specialty sandwiches. The Boston Market menu offers a variety of meats including rotisserie chicken, rotisserie turkey, meatloaf and baked ham. Boston Market Corporation also has a strong Equal Employment Opportunity (EEO) program. Boston Market Corporation has just completed a regional assessment of Middle East and determined that Saudi Arabia was the best country to launch its operations from. A number of US corporations already have subsidiaries in the country. The US government likewise has strong diplomatic ties with the Saudi government, to include the presence of US military advisors personnel (and their families) in the country. The Vice President for International Operations has tasked the Marketing Department to develop a marketing strategy for the new venture. The strategy, if successful in Saudi Arabia, will be used to spearhead market expansion into other Middle East countries. As a starting point the Marketing Department also has access to some of the findings of a research study that was undertaken to understand the behaviour and culture of people living in Saudi Arabia. The findings are listed below. Research Analysis Findings of Arab Cultural Traits: • Arab priorities are one's self, kinship, those of the same religion and country . Greetings done with the right hand on chest near the heart, may be followed by a gentle limp handshake, men kiss one another on both cheeks Viewing another peripherally is impolite, avoid close distance with strangers and acquaintances Islam religion prohibits eating pork, drinking alcoholic beverages, and gambling • Avoid shaming an Arab-results in loss of power and influence impacting self and family ● To Arabs, commerce is an honorable career; connections/networking important; use a local representative when conducting business • Nothing happens quickly; must be patient; trust is paramount and cultivated over time • Need to show harmony/agreement in business dealings; avoid bringing up business until you get to know Arab counterpart • Koran doesn't say women must be veiled, but must be modest in appearance/dress, and coverActi arms and hair; attitude varies among Arab countries; publicly, women defer to men Go to Foreign female must be culturally sensitive . • . Expect to socialize as part of doing business in Arab countries; Arab women are not part of the business scene YOUR TASK: You are the Marketing Department Chief and your task is to develop the marketing strategy for presentation to the Vice President for International Operations. In developing the strategy, consider the following areas: • market segmentation and product positioning • market entry strategy with rationale product policy/strategy pricing strategy / objectives/methods considerations for Channels of Distribution In the US, Boston Market Corporation specializes in family and individual meals and specialty sandwiches. The Boston Market menu offers a variety of meats including rotisserie chicken, rotisserie turkey, meatloaf and baked ham. Boston Market Corporation also has a strong Equal Employment Opportunity (EEO) program. Boston Market Corporation has just completed a regional assessment of Middle East and determined that Saudi Arabia was the best country to launch its operations from. A number of US corporations already have subsidiaries in the country. The US government likewise has strong diplomatic ties with the Saudi government, to include the presence of US military advisors personnel (and their families) in the country. The Vice President for International Operations has tasked the Marketing Department to develop a marketing strategy for the new venture. The strategy, if successful in Saudi Arabia, will be used to spearhead market expansion into other Middle East countries. As a starting point the Marketing Department also has access to some of the findings of a research study that was undertaken to understand the behaviour and culture of people living in Saudi Arabia. The findings are listed below. Research Analysis Findings of Arab Cultural Traits: • Arab priorities are one's self, kinship, those of the same religion and country . Greetings done with the right hand on chest near the heart, may be followed by a gentle limp handshake, men kiss one another on both cheeks Viewing another peripherally is impolite, avoid close distance with strangers and acquaintances Islam religion prohibits eating pork, drinking alcoholic beverages, and gambling • Avoid shaming an Arab-results in loss of power and influence impacting self and family ● To Arabs, commerce is an honorable career; connections/networking important; use a local representative when conducting business • Nothing happens quickly; must be patient; trust is paramount and cultivated over time • Need to show harmony/agreement in business dealings; avoid bringing up business until you get to know Arab counterpart • Koran doesn't say women must be veiled, but must be modest in appearance/dress, and coverActi arms and hair; attitude varies among Arab countries; publicly, women defer to men Go to Foreign female must be culturally sensitive . • . Expect to socialize as part of doing business in Arab countries; Arab women are not part of the business scene YOUR TASK: You are the Marketing Department Chief and your task is to develop the marketing strategy for presentation to the Vice President for International Operations. In developing the strategy, consider the following areas: • market segmentation and product positioning • market entry strategy with rationale product policy/strategy pricing strategy / objectives/methods considerations for Channels of Distribution
Expert Answer:
Related Book For
Accounting Principles Volume 2
ISBN: 9781119786634
9th Canadian Edition
Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel, Barbara Trenholm, Valerie Warren, Lori Novak
Posted Date:
Students also viewed these general management questions
-
The Geek Squad (www.geeksquad.com) offers a variety of telephone, in-office, and in-home computer services. When a call for assistance comes into their BOO number, the Geek Squad determines its...
-
Diversified Services, Inc., offers a variety of business services, including financial services through its escrow division. Diversified entered into the following investment activities during the...
-
Audius Inc offers a variety of electronic instruments, tooling equipment, technical reference books, and audio training manuals. Audius uses warranties and premiums as sales promotion techniques to...
-
In Exercises use the Ratio Test to determine the convergence or divergence of the series. 00 n=1 n! n3n
-
How can value-chain analysis help identify a companys strengths and weaknesses?
-
Figure P13.1 shows a drilled shaft in sand. Determine the maximum load that can be allowed on it. Assume ' = 0.6' and allow a factor of safety of 4. Use Berezantzev et al.s Eq. (13.18) for computing...
-
In addition to the quantitative variable pesticide concentration, the researchers also report whether or not the pesticide was detected in the urine (at standard detection levels). Before the...
-
Apachi Company ended its fiscal year on July 31, 2011. The companys adjusted trial balance as of the end of its fiscal year is as shown at the top of page 186. Instructions (a) Prepare the closing...
-
According to a theory of economics, government revenue can be given by the function x(x-100)(x-160) f(x)= 240 , 0 x 100, where f(x) is government revenue (in billions of dollars) from a tax rate of x...
-
Pats Pizzeria produces three types of deli style pizzas: Thin Crust, Deep Dish, and Stuffed Crust. Pats anticipated sales mix is 4:5:6 Thin:Deep:Stuffed. Current sales are 1,500 bundles per year....
-
3. McCullough has a monopoly on rental dwellings in the local community. The demand for rental dwellings is Q = 70,000 - 50P. McCullough's marginal cost of providing rental dwellings is MC(Q) = 0.01Q...
-
What are the key features of a table?
-
What is the main purpose of end matter?
-
Identify and briefly explain the four types of divestitures.
-
Equilibrium price is ________. a) below $8 b) $8 c) between $8 and $10 d) above $10 Price ($) 20 16 12 8 4 0 2 4 6 6 Figure 1 10 10 12 14 16 18 20 Quantity 8 8 D S.
-
What are the strengths of infographics for communicating insights?
-
Dr. cole m.d has practiced medicine as a sole proprietorship for many years. during jan 2021, dr cole, who uses the cash method of accounting decided to incorporate his practice in order to achieve...
-
Draw the appropriate control flow graph of the given pseudocode.Make sure to only use one number for blocks of code which are all sequential and when the first line is executed, all of those lines...
-
On March 1, Houseboat Ltd. had 400,000 common shares issued and the balance in its Common Shares account was $600,000. The company declared a 5% stock dividend to shareholders of record on March 14,...
-
Record two payments: one cheque to the Receiver General for Canada for GST and one to the Minister of Finance of British Columbia for PST. The balances in the accounts are as follows: GST Payable...
-
On January 1, 2024, the ledger of Accardo Company contains the following liability accounts. Accounts Payable $52,000 HST Payable 7,700 Unearned Revenue. 16,000 During January, the following selected...
-
a. Show that the mean-squared forecast error \(E\left[\left(\hat{y}_{T+1}-y_{T+1} ight)^{2} \mid I_{T} ight]\) for a forecast \(\hat{y}_{T+1}\), that depends only on past information \(I_{T}\), can...
-
Consider the AR(1) model \(y_{t}=\delta+\theta y_{t-1}+e_{t}\) where \(|\theta|)=0\) and \(\operatorname{var}\left(e_{t} \mid I_{t-1} ight)=\sigma^{2}\). Let \(\bar{y}_{-1}=\sum_{t=2}^{T} y_{t}...
-
Consider a stationary model that combines the \(\operatorname{AR}(2)\) model \(y_{t}=\delta+\theta_{1} y_{t-1}+\theta_{2} y_{t-2}+e_{t}\) with an \(\mathrm{AR}(1)\) error model \(e_{t}=ho...
Study smarter with the SolutionInn App