Question: In the VALS framework, consumers motivated by self - expression desire social or physical activity, variety, and risk. One segment of the two self -

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as q,, express themselves and experience the world by working on it-growing vegetables or fixing a car.
Bellevers
Experiencers
Strivers
Sunvivors
Makers
In the VALS framework, consumers motivated by

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