In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to visit Facebook?

Makers

Believers

Survivors

Experiencers

Thinkers

QUESTION $19$

Marketers use three approaches to try to change consumer attitudes toward products and brands. One of these is denigrating the attributes of competitors' products.

refocusing a consumer's attention from one attribute to another.

changing the perceived importance of attributes.

actively educating consumers about the product's competitive advantages.

reinforcing the consumer's sense of self$-$confidence in making wise purchase decisions.