Question: In this activity, you will be provided with a consumption behavior and then asked to determine which demographic attribute is most likely influencing that consumption
In this activity, you will be provided with a consumption behavior and then asked to determine which demographic attribute is most likely influencing that consumption behavior: Occupation, Education, Income, or Age.
Select the most appropriate demographic for each consumption behavior listed below.
A study in the UK indicated that those involved in more skilled manual roles consumed more alcohol on average than business managers and higher executives.
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A woman gets a raise at work and decides she wants to upgrade her car to a luxury model.
Twiddle Hard Iced Teas are an alcoholic beverage that sells for $ for a ounce can and they are often consumed by college students who have recently attained the legal drinking age.
Advertisers attempting to reach those who have earned a higher degree advertise on PBS since consumer research indicates that those with higher degrees watch programming on PBS
Cheep Thrills, a water and amusement park, targets those making between $ per year with its promotional messages about cheap vacation packages.
Squeaky Clean Scrubs targets doctors, dentists, and nurses with its ads for the company's new spring collection of scrub wear which is often worn by health professionals.
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