Question: In this activity, you will create a Worksheet/Spreadsheet to help you understand some of the financial considerations marketing managers must think about when calculating costs/expenses
In this activity, you will create a Worksheet/Spreadsheet to help you understand some of the financial considerations marketing managers must think about when calculating costs/expenses and projected revenue for introducing a new product to the marketplace. COSTS: Think about the product you and your team are planning on introducing to your target market. What do you think are some of the specific variable and fixed costs you need to consider? In this spreadsheet worksheet, there are a number of line items listed. Some of these are not pertinent to your product
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