In this activity, you will select three different tools to share with the class. You'll also describe how each tool aligns with a marketing strategy. Everyone's discussion posts will be combined into a resource that you can reference when developing your final project. No response posts are required for this discussion.

Please review the Module Five Discussion Rubric before posting. It's been adapted for this specific activity.

For your post, address the following:

Describe three marketing tools that your selected company might benefit from using. Aim for a variety of types of tools, including at least one that relates to SEO or SEM. For each tool, include the following information:

The name of the tool

A clear statement of the tool's functions

An analysis of how the tool supports or measures a digital marketing strategy