In this activity, you'll consider the mini$-$case that describes two college friends who began an entrepreneurial venture after working in companies to gain business experience. You'll match ideas from the case that support the entrepreneurs' decision to move ahead with their entrepreneurial venture.

After identifying a business opportunity, the first formal planning step is to do an opportunity analysis. An opportunity analysis includes a description of the good or service, an assessment of the opportunity, an assessment of the entrepreneur $($you$),$ a specification of activities and resources needed to translate your idea into a viable business, and a source $($or sources$)$ of capital. The opportunity analysis, or opportunity assessment plan, focuses on the opportunity, not the entire venture. It provides the basis for making a decision on whether to act. Then, the business plan describes all the elements involved in starting the new venture.

Read the mini$-$case below and complete the activity as instructed.

Renee Albertelli and Richard Rodriquezs