In this assessment, you will apply best practices to difficult negotiations and negotiation impasses in a provided context. You will complete this assessment in $2$ parts. In Part $1,$ you will write an email including a counteroffer in salary negotiation. In Part $2,$ you will reflect on the negotiation tactics used in your salary negotiation.

Imagine you are a candidate for a digital marketing manager position at a consulting firm called MacroVision. You recently interviewed and have been in discussions with Kira, a hiring manager at the organization, and she just provided you with a job offer. Though you are pleased to have received the offer, the salary is significantly below your expectations. It$$s always been a dream of yours to work for a company like MacroVision, but the compensation package is a significant hurdle for you. You$$ll now need to craft a response to Kira.

Write an approximately $1-$ to $1\mathrm{.}5-$page email to Kira to negotiate a higher salary.

Consider the following information as you prepare your counteroffer:

Based on your initial conversation with Kira, you know that this salary negotiation will be challenging.

There has been a significant increase in digital marketing positions. In other words, you have some power in this negotiation because you have a specialized skill that is in high demand. Kira, however, is quite aggressive in her bargaining techniques, so she doesn$$t seem desperate to hire you.

The negotiation seems to be at an impasse as you and Kira have discussed this position for several weeks now, and you mentioned to her what your salary expectations are, but she still offered a significantly lower number. This position really intrigues you, though, and MacroVision is a company you want to work for, so you are determined to overcome this impasse.

State your salary and other compensation requirements and support your claims.

Adapt your negotiation tactics appropriate to the situation with Kira and MacroVision.