In this assignment, please read case study 23- Elk Mountain Hotel (p.605-607 in the textbook), and answer the following questions:

1. The Havers have linked their site to TripAdvisor, and have posted photos on Flickr. Arthur stated if it was not for the Internet, they would have not survived. How does the Internet help a small hotel like Elk Mountain Hotel?

2. Visit and try to make a reservation in Elk Mountain hotel via the hotel's Website and a hotel booking site (i.e., TripAdvisor, Booking.com, Expedia, Hotels.com, etc.). Which site would you prefer to book your room through and why?

3. What suggestions would you have for additional uses of the Internet to market Elk Mountain hotel?

History of Elk Mountain Hotel When Peter Thieriot first saw Elk Mountain Hotel, it looked like the proverbial money pit, an endless hole into which renovation funds could be thrown. Peter's lawyers strongly advised him to walk away and forget any thought of buying and remodeling this 1905 hotel in Elk Mountain, Wyoming. Yet its history, its tranquil location in a beautiful grove of cottonwoods, the Old West appearance of the town of Elk Mountain, and the natural charm of the hotel and its proximity to Peter's buffalo ranch served as a magnet, and Peter became owner and renovator of Elk Mountain Hotel. The Garden Spot Pavilion had sat on the grounds of the hotel for decades and attracted big names such as Louis Armstrong, Tex popular with crowds in the 1940 s and 1950 s. Old-timers said, "You didn't have to know how to dance at the Pavilion, the floor would do it for you." Sure enough, the floor moved to the rhythm of the band and the crowd. Peter Thieriot Renovates Elk Mountain Hotel Wyoming winters and time took the Pavilion, but Peter believes that he can bring it back with modern construction and a special spring floor so once again "you won't need to know dancing to dance real good." "We stripped the hotel and then built it back again room by room," said Trey Webb, the front-desk clerk and head waiter. Nine layers of wallpaper were removed from the dining room, but a large enough chunk of each remained to frame them and place them in the dining room. Trey exemplifies the spirit and drive of