In this assignment, select $2$ advertisements within the same industry $($e$.$g$.,$ YouTube, newspaper, TV$,$ or radio$).$ Write an analysis of each advertisement for your marketing report based upon the following criteria:

Describe the message conveyed about its brand.

Is it consistent with the brand$$s message throughout all of the media? How?

Did you learn anything new about the brand by looking at the different channels?

How does this view influence your perception of the brand?

How can you improve the brand's messaging?

What would you change to promote the brand further?

Submitting your assignment in APA format means, at a minimum, you will need the following:

Title page: Remember the running head. The title should be in all capitals.

Length: $5$ pages minimum

Abstract: This is a summary of your paper, not an introduction. Begin writing in third person.

Body: This begins on the page following the title page and abstract page and must be double$-$spaced $($be careful not to triple$-$ or quadruple$-$space between paragraphs$).$ The typeface should be $12-$pt$.$ Times Roman or $12-$pt$.$ Courier in regular black type. Do not use color, bold type, or italics, except as required for APA$-$level headings and references. The deliverable length of the body of your paper for this assignment is $5$ pages. In$-$body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.

Reference page: References that align with your in$-$body academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hanging indent, italics, and uppercase and lowercase usage as appropriate for the type of resource used. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in$-$body citations used in the paper. Every referenced item must have a corresponding in$-$body citation.