Question: In this assignment, you need to find an article about a firms marketing in a relatively recent (within the last month or two) Wall Street

In this assignment, you need to find an article about a firms marketing in a relatively recent (within the last month or two) Wall Street Journal (searching their archives if necessary). The article needs to relate to our unit lecture/chapters and you need to respond to the following questions:

Summarize the article in a few sentences (Put a hyperlink to the article in your 'Subject Line'). How does it relate to this weeks unit (Please use the proper marketing concept/terminology from the lecture/text)?

Assume the Chief Marketing Officer (CMO) of this firm unexpectedly resigns and they hire you to be the CMO, what do you do? Do you stay the course with what was done previously? Do you change marketing strategies/tactics? Discuss.

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