In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system. Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.

The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:

Each vendors ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.

Assignment Requirements:

• Create a weighted decision model that evaluates these CRM systems.

• Include a copy of your Microsoft Excel file that includes this model.

• In one page briefly describe the evaluation and make a recommendation to the company on the system that they should select.

20.0% 15.0% 15.0% Contact Management Reporting Predictive Analytics Marketing Automation Integration Lead Management Mobile Social Cost 10.0% 10.0% 2.5% 2.5% 25.0% Vendor Vendor Vendor Vendor B 4 5 Contact Management Reporting Predictive Analytics Marketing Automation Integration Lead Management Mobile Social Cost