Question: In this assignment, you will practice analyzing data from an experimental display advertising campaign run by a retailer, The Reel Deal. The display advertising experiment
In this assignment, you will practice analyzing data from an experimental display advertising campaign run by a retailer, The Reel Deal. The display advertising experiment was run over two weeks. Prior to the experiment, a list of 96,058 subjects was created for the experiment and these subjects were divided equally and randomly into Treatment (Test) and Control groups. During the experiment, these subjects were tracked on a set of websites
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