Question: In this assignment, you will use Excel's what if capabilities to help a company ( Lifetime Fitness Center ) to decide how to conduct

In this assignment, you will use Excel's "what if" capabilities to help a company (Lifetime Fitness Center) to decide how to conduct an effective marketing campaign. The question is: What mix of advertising media should be used to maximize the net income?
The case background and required analysis are given in this document: DSS Case

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