Question: in this assignment you'll take a closer look at the marketing environment in which your company operates. Six specific areas to examine are: competitors, the

in this assignment you'll take a closer look at the marketing environment in which your company operates. Six specific areas to examine are: competitors, the economy, political forces, legal and regulatory forces, technology, and sociocultural forces, all of which affect the marketing plan you're developing. You'll also consider the role of social responsibility and ethics in your marketing plan.

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