Question: In this assignment your team will collaborate on determining the segment of the population you will consider as your target market for the new product

In this assignment your team will collaborate on determining the segment of the population you will consider as your target market for the new product you are introducing as part of your marketing strategy plan project. Using the marketing tools you've read about segmentation, respond to the following questions when designing your target market segment:

4. What needs/wants of this segment is your product satisfying (features/benefits)?

5. Why is this segment optimal for this product?

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COMPANY DESCRIPTION Awair is a company that specializes in smart air quality monitoring solutions for homes and offices. They design and manufacture air quality monitors that help users understand and improve the air they breathe indoors. Awair's air quality monitors are sleek and stylish, designed to blend seamlessly into any living or working space. Their devices utilize advanced sensors to measure key air quality parameters such as particulate matter (PM2.5 and PM10), carbon dioxide (CO2), volatile organic compounds (VOCs), temperature, and humidity levels. Awair devices also integrate with popular smart home platforms such as Amazon Alexa, Google Assistant, and Apple HomeKit, allowing users to control and monitor their air quality with voice commands or through their smart home ecosystem. Awain is headquartered in San Francisco, California, USA. Awair's estimated annual revenue is currently $4.4M per year PRODUCT DESCRIPTION Smart home air quality monitor - A company might create a smart home air quality monitor that employs sensors to detect air quality elements, including humidity, temperature, and contaminants in light of the growing concern over indoor air pollution and its effects on health. The sensor might inform the user's phone when the air quality is dangerous and provide advice on how to make it better. The devices will monitor for Particulate Matter (PM) This includes PM2.5 (fine particles) and PM10 (coarse particles), Volatile Organic Compounds (VOCs), Carbon Dioxide (CO2) levels, Temperature, Humidity, Carbon Monoxide (CO), Ozone (03) and, Formaldehyde.

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