In this case study assignment, you will step into the shoes of Amazon's strategic marketing team. Your task is to develop an expansion strategy that allows Amazon to enter new markets, launch new products, or expand existing services while remaining true to their customer$-$centric philosophy. Through this case study, you will analyze the company's current situation, identify key issues, develop strategic alternatives, and make recommendations for its marketing strategy.

Key Considerations:

When conducting your research and formulating your strategic recommendations, consider questions like:

Which new markets or industries should Amazon target for expansion? Consider both domestic and international opportunities.

What new products or services should Amazon introduce to maintain their growth trajectory? How do these offerings align with their customer$-$centric philosophy?

How should Amazon enter these new markets? Should they build, buy, or partner with existing companies?

How can Amazon ensure that they continue to prioritize customer service and satisfaction in their expansion efforts?

Assess the competitive landscape in the selected markets. What are the potential challenges and opportunities?

What marketing strategies and promotional tactics should Amazon employ to gain a competitive edge in the new markets or with the new products$/$services$?$In this case study assignment, you will step into the shoes of Amazon's strategic marketing team. Your task is to develop an expansion strategy that allows Amazon to enter new markets, launch new products, or expand existing services while remaining true to their customer$-$centric philosophy. Through this case study, you will analyze the company's current situation, identify key issues, develop strategic alternatives, and make recommendations for its marketing strategy.

Key Considerations:

When conducting your research and formulating your strategic recommendations, consider questions like:

Which new markets or industries should Amazon target for expansion? Consider both domestic and international opportunities.

What new products or services should Amazon introduce to maintain their growth trajectory? How do these offerings align with their customer$-$centric philosophy?

How should Amazon enter these new markets? Should they build, buy, or partner with existing companies?

How can Amazon ensure that they continue to prioritize customer service and satisfaction in their expansion efforts?

Assess the competitive landscape in the selected markets. What are the potential challenges and opportunities?

What marketing strategies and promotional tactics should Amazon employ to gain a competitive edge in the new markets or with the new products$/$services$?$