Question: In this exercise, please read the mini - case below and answer the questions that follow. Brutus U . Versity is the Dean of the
In this exercise, please read the minicase below and answer the questions that follow.
Brutus U Versity is the Dean of the School of Business. He is interested in evaluating the effectiveness of the business school and decides to develop a balanced scorecard. The longterm vision of the business school is to create an environment in which the development and dissemination of business knowledge can flourish." The mission is to advance scientific research and development in the field of business; to provide the highest quality instruction in business; and to serve the business community through the effective design and delivery of valueadded programs." Brutus knows that the purpose of the balanced scorecard is to translate an organization's strategy into operational terms by measuring performance from many perspectives or across several categories. Thus, he determines that he is going to consider the four perspectives or categoriesCustomer Internal Employees, Innovation, and Financialin the balanced scorecard for the School of Business.
Which of these tasks emphasizes an innovation perspective?
Multiple Choice
satisfying faculty and staff
increasing profitability
developing new course offerings
reducing costs
reducing studentfaculty ratios
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