Question: in this exercise you will brainstorm. Choose two high-profile goods and services. Then analyze the marketing strategy by answering the questions given below. Highlight answers

in this exercise you will brainstorm. Choose two high-profile goods and services. Then analyze the marketing strategy by answering the questions given below. Highlight answers in yellow. Type all assignments1.What is the product?2.Who is the target market?3.On what criteria is this market segmented?4.What demographic factors affected the choice of this target?5.What is the price strategy, promotion strategy, and distribution strategy?6.How is the product packaged? Why?7.Who is the direct competition and indirect competition? Which firms would be appropriate benchmarks for this firm? What competitive advantage does this product have?8.How are environmental factors affecting the marketing of this product? Consider social, demographic, legal, political, economic, technological, and competitive factors.9.Is the purchase of this product affected by psychological or social needs and situational factors?10 Is the marketer attempting market penetration, market development, product development, and/or diversification strategy?11. Does this company appear to have a total quality management orientation? What is its reputation on overall quality when compared to the competition?12. Is this firm known for being responsive to customers? Brainstorm a list of adjectives that describe this firm and its products. How does this list fit with the concept of value?13. After graduation, you decide to take a position as the marketing manager for a small manufacturer of snack foods. The company, Shur Snak, is growing, and this is the first time that the company has ever employed a marketing manager. As such, there is no marketing plan in place for you to follow. Outline a basic marketing plan for your boss to give her an idea of the direction you want to take the company.

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