In this forum, we will select important developments in different context related to different business environment and environmental factors affecting businesses, analyze the critical issues, their implications, future likely actions and your own opinion where you feel strongly about these aspects. Topic will be based on the issues we discuss in the class.

• Minimum 250 words and at least 2 references are required in your submission.
• Each student should write at least 2 replies to another idea.
• NO FILE SUBMISSION REQUIRED. Type your answers here.
• Please only reply to this topic and don't start a new topic.
• WDFs will be graded at the end of the term as explained in the course syllabus.
• Note: when responding to your peers try to be critical but not judgmental.

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How can companies like Uber, Apple, and AirBnB utilize the idea of augmented product in promoting their products in a more appealing way with their customers? Bring an example of an augmented product concept (from the above mentioned list of companies, or the company of your choice) and explain how the augmented image of the product made the difference in positioning the product with its target market.