Question: In this homework assignment, I am expecting you to be able to merge data sets. Please refer to Assignment # 2 for an explanation
In this homework assignment, I am expecting you to be able to merge data sets. Please refer to Assignment # for an explanation of the data set that has customers who have purchased an item in the last months. This time the data was split into the following two data sets:
Data Set #: Brightspace Course Materials Content HW Assignments Email Testcsv
Data Set #: Brightspace Course Materials Content HW Assignments Email Testcsv
There is a separate data set that describes the email campaign the customer received:
were randomly chosen to receive an email campaign featuring Men's merchandise.
were randomly chosen to receive an email campaign featuring Women's merchandise. Observe the following dataset that describes the type of email received associated with each customer:
Data Set #: Brightspace Course Materials Content HW Assignments Email Indicator.csv
Please complete parts a through c in SAS, SPSS and Excel.
a Please merge both the Email Test and Email Test data sets into one file.
b Merge the variable information from the Email Indicator dataset to the dataset in part #
c Which email campaign performed the best, the Men's version, or the Women's version? Why? Did the campaigns perform different when measured across different metrics, like Visitors, Conversion, and Total Spend?
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