Question: In this learning activity, we will develop skills related to between different types of brands, products, product lines, and product mixes. In marketing, a product

In this learning activity, we will develop skills

In this learning activity, we will develop skills related to between different types of brands, products, product lines, and product mixes. In marketing, a product is a good, a service, or an idea consisting of tangible and intangible attributes. Tangible attributes are physical characteristics such as colour or sweetness, and intangible attributes include product elements that can't be touched. Products are divided into three main categories; (1) nondurable goods, (2) durable goods, and (3) services. With that in mind, companies often have to diversify their product offering while staying on brand. Being able to do so ensures that they meet customer expectations, and take best advantage of their target market research. Match the following examples with each concept

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