In this module, we learned about the various strategies involved in addressing customer needs and wants. The ultimate goal is to promote a long-term relationship with the customer so that they return in the future. This is accomplished through the appropriate use of advertising, sales promotion, personal selling, and public relations.

My company is Verizon Wireless

Respond to the following by posting 1-2 paragraphs for each item: Select one of your focus company's key products or services and identify where it currently falls in the product life cycle. Support your conclusion.

Describe how your focus company utilizes each of the marketing communication tools for this product or service: advertising, sales promotion, personal selling, and public relations.

What pricing strategies does your focus company utilize: skimming, penetration, discount, psychological, etc.? Are the pricing strategies utilized effective in generating additional sales?