Question: In this module, you learned about the components involved in the effective management of operations. This video case is about Numi Organic which is the

In this module, you learned about the components involved in the effective management of operations.

This video case is about Numi Organic which is the tea of choice for high-end restaurants, hotel chains, and cruise lines.

View Numi Organic Tea: The Value Chain, IT, and E-Business (Time: 6:56. This video uses the Amara Toolbar to display captions.) and answer the following questions by providing 1-2 paragraphs for each item:

How does Numis relationship with third parties address operations systems elements in areas related to product-mix, capacity, facilities, and layout? What is the benefit of their approach?

Describe the technologies and tools used by Numi in managing performance. Why did the tea maker eventually adopt a more complex information technology system?

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