Question: In this part you will continue working with Internet Usage SPSS dataset. Your task is to explain what influences how intensive people use Internet. To

In this part you will continue working with Internet Usage SPSS dataset. Your task is to explain what influences how intensive people use Internet. To understand this, you need to run multiple Regression.

SPSS Data - Internet Usage

  1. Run multiple Regression with "Internet Usage Hrs/Week" as dependent variable and the following independent variables:
    • Attitude toward Internet
    • Attitude toward Technology
    • Sex
  2. Perform analysis of SPSS output:
    • Using F-test check if model is valid
    • Investigate significance of regression coefficient and provide their interpretation
    • Assess the overall fit of the model
  3. How this analysis can be used by Marketing Manager?

https://drive.google.com/drive/u/0/folders/1SkUwdsVnRryaoK-UrHWEkcCvoNEmBbcD

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