In this presentation assignment, you are required to explare the significant influence of big data on modern digital marketing strategies. As big data emerges as a pivotal siement in the marketing domain, it reshapes the ways businesses comprehand and engage with their customers. Your investigation will focus on how big data equips marketers to segment their audience with remarkable accuracy, allowing for a deeper understanding of consums behavior, demographics, and psychographic elements. This analytical process inchades gathering, examining, and utilizing large data sets to classify consumers, highighting hom big data fosters a more sophisticated and effective approach in targeting within market initiatives.For a more detailed exploration, consider selecting one of the following areas. Examining the application of big data in personalized advertising and its roie in advanced customer segmentation. This involves understanding how consumes dars is used to tailor marketing messages.