Question: In this project, you will examine how to effectively position CWUs Military Science department (your client) through digital marketing. The military science department is hoping

In this project, you will examine how to effectively position CWUs Military Science department (your client) through digital marketing. The military science department is hoping to attract prospective students (or your consumers or audience) through social media channels.

Competitor schools are listed below

1. EWU

2. WSU

3. UW

Customer Analysis Through Social Media Data and Buyer Persona: Current and potential customers analysis

Qualitatively assess audience comments on social media pages, analyze videos and visual images. Looks at comments and identify patterns. List them below

Start listening-what is your audience talking about, pain points, frustrations, etc. Start copying and pasting your audience's discussions and questions below

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