In this project, you will select, develop, and analyze an in$-$depth case analysis. The purpose of this project is to utilize course concepts to strategically analyze an organization of your choosing. The Course Project will build on the skills developed by the case analysis assignments done throughout the course.

The Course Project provides an opportunity for you to practice and apply specific strategic management skills learned in this course. The knowledge learned will help you to further your professional or personal goals. The project is divided in three parts. Every week you are encouraged to complete a section of your Course Project. Part $1$ is due in Week $2,$ Part $2$ is due in Week $5,$ and Part $3$ is due in Week $8.$ Each part should be an APA Microsoft Word document that uses the outlines here as headings for each part.

Choose a case from the textbook starting on page $311$ for your project from the following list. The cases are located in the second half of the textbook. Some cases are year specific. You may choose to use that year or just use the current year. The case itself will provide you a great amount of material but you will also need to go beyond the textbook for additional information. Applying the concepts from the textbook is critical, so it must be done in every section with a citation that includes the page number of the material used.

Case $3$: Southwest Airlines

Case $10$: QVC

Case $12$: Pixar or Disney

Case $13$: Heineken

Case $14$: eBay

Case $17$: Starbucks or Tata$-$Starbucks

Case $19$: Campbells Soup

Case $21$: Samsung

Case $23$: General Motors

Case $24$: Johnson & Johnson

Case $25$: Proctor and Gamble

Case $28$: McDonalds

Case $31$: Alibaba

Case $32$: Apple

Case $33$: Jetblue

Case $34$: Ford