Question: In this project you will use linear programming to maximize profit. This will help you understand business problems, translate the business requirements into mathematical terms,

In this project you will use linear programming to maximize profit. This will help you understand business problems, translate the business requirements into mathematical terms, and apply linear algebra to problem-solving.
Problem:
A northern hardware company is studying a plan to open a new distribution center in the southeast. The company plans to rent a warehouse and an adjacent office and distribute its main products to the local dealers. The company has decided to initially start with four of its main products: pressure washers, go karts, generators, and water pumps. You will help the company maximize profits by using linear programming to find the best solution.
The table below describes how much each of the products will cost the company (including transportation costs):
Item
Cost (in Dollars)
Pressure Washer
330
Go-Kart
370
Generator
410
(Case of 5 Water Pumps)
635
The company has set aside a purchasing monthly budget of $170,000 for the new location. The selling prices (per unit) for each item are given in the table below:
Item
Selling Price (in Dollars)
Pressure Washer
499.99
Go-Kart
729.99
Generator
700.99
Water Pump
269.99
Other than the budget, another of the companys concern is the available space in the warehouse. The warehouse has 82 shelves, and each shelf is 30 ft long and 5 ft wide. Pressure washers and generators each are stored on 5 ft by 5 ft pallets whereas each Go Kart is stored on an 8 ft by 5 ft pallet. Furthermore, a 5 ft by 5 ft pallet is used to store four cases of water pumps
For promoting its brand products, the companys marketing department has decided to allocate at least 30% of its inventory to pressure washers and Go Karts and sell at least twice as many generators as water pumps.
Perform a monthly analysis using a linear programming model to maximize the company's net profit.
Question 1
Write the mathematical formulation of the problem.
That is, write down the:
Objective function
Budget constraint
Space constraint
Any other constraints for the business requirements
Non-negativity constraints

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!