Question: In this research assignment, research a brand i . e the Under Armour, Why are they so valuable? How much are they worth? Are they

In this research assignment, research a brand i

.

e the Under Armour, Why are they so valuable? How much are they worth? Are they becoming more valuable? Why? What steps does a franchise have to take to become more valuable? How do they protect the brand? How much do the players have to do with their brand? Offer some history and insight into what the future holds for this brand.

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