In this section, worth $50$ points, you will describe the means of tracking the effectiveness of the marketing plan and the organizational decision$-$making processes and hierarchy.

This section of the marketing plan needs to detail how the firm will be organized $-$ by functions, products, regions or types of customers $-$ to implement its marketing strategies. It also indicates where decision making authority will rest within the marketing unit.

It should also include an outline of the specific activities required to implement the marketing plan, who is responsible for performing these activities, and when these activities should be accomplished based on a specified schedule.

Evaluation & Control section details how the results of the marketing plan will be measured and evaluated. The control portion of this section includes the types of actions the firm can take to reduce the differences between the planned and actual performance. How and who will be monitoring these performance standards and projections should also be covered in this section.