"In this section, you really only need to explain two things: the market need and how your products and services satisfy that need. This includes targeted customer segments, industry statistics, pertinent marketing data, and a thorough examination of your competitors' strengths and weaknesses.

Market analysis

The Music Studio. It is a sole proprietorship. The business is located in Trafford, Pennsylvania. Dynamic Music Studio was started as a way for kids to learn instruments in a fun way. The studio has four instructors that are to be paid as independent contractors. Our target customers are going to be children of all ages, with a focus on children ages 12 to 17.

Music Studio plans on offering private lessons, group lessons, and online lessons teaching violin, piano, viola, voice, and acting. The private lessons are customized to each students learning style and integrate a fun way to learn music through hands-on experience, technology and musical activities. The group lessons are designed to enhance music fundamental learning with peer interactions. Due to the coronavirus pandemic, the studio also offers online lessons which feature private and group lessons in a virtual learning space. Dynamic Music Studio offers online lessons via FaceTime, Google Duo OR Zoom.