In this self$-$reflection, you$$ll consider the businesses you interact with day$-$to$-$day and reflect on how they use data to improve their customer experience.

Pick a company, service, or product that you've had personal experience with that uses data to improve its customer service. Some examples are local restaurants, health care providers, internet providers, or your favorite smartphone app.

Then, think of a specific customer experience problem this company, service or product might have that you suspect could be addressed with data. This could be something like a restaurant tracking sales of a new product, or internet service providers trying to figure out where outages occur.

Try to avoid broad problems and think of specific issues. A good example of a problem would be that the meal you ordered from a delivery service arrived cold.

$1.$

Question $1$

Reflection

Consider the company, service, or product you chose in this reflection:

How could it use data to improve customer experience?

What kinds of data would it need to collect?

How could insights from that data solve a problem?

Now, write $2-3$ sentences $(40-60$ words$)$ in response to each of these questions. Enter your response in the text box below.