Question: In this situation, would a broadly or more narrowly defined market create more customer visits to the store? ( Hint: Total score visitors, also referred

In this situation, would a broadly or more narrowly defined market create more customer visits to the store?

(

Hint: Total score visitors, also referred to as traffic, is equal to the total number of households in the market multiplied by the proportion that would shop your store multiplied by their average shopping frequency.

)

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