Question: In this team - based project, you will work to complete a marketing analysis of Pepsico. Your team will need to complete a Marketing plan

In this team

-

based project, you will work to complete a marketing analysis of Pepsico. Your team will need to complete a Marketing plan and submit in writing a document of

8

pages.Components of the Marketing Plan? Executive Summary, Review of Marketing Goals and StrategiesSituational Analysis, Internal, External and Customer Environment Review, followed by a SWOT analysis

,

Goals, ObjectivesMarketing StrategiesTactics

(

Integrated Marketing Comm

)

Implementation PlanControl Measures

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