In this unit you have read about the consumer decision making process and the importance of customer satisfaction to the success of a business.$$Looking at pickup trucks as the product, consider the process the consumer would go through when considering such a purchase.$$At what point$($s$)$ in the decision making process you believe Marketers would have the most opportunity to influence the purchase outcome and why do you believe that to be so$?$

Take time to review and reflect on the different stages of the consumer decision making process. $$Develop and post your initial response to the statement presented. Remember to consider multiple perspectives on the statement $($all possibilities for influence$)$ as you develop your initial post.$$ Read and reflect on the initial posts from your colleagues. Engage in a substantive discussion with your colleagues on how consumers make decisions and where the opportunities for marketer influence exist building on a more holistic understanding throughout the discussion period.$$