In this week's presentation it is suggested that it is necessary for organisations to track and categorise trends because; O a. Organisations that are aware of and respond to trends receive accolades and praise from consumers and industry associations O b. Organisations that are aware of and respond to trends have a greater chance of developing and/or maintaining a competitive advantage O c. Organisations that are aware of and respond to tren Not yet answered ely to avoid unexpected or unanticipated events O d. Organisations that are aware of and respond to trends are more likely to avoid losing their staff to competitors