In this week's writing assignment, I ask you to use benefit-oriented copy:

• Write in a way that promotes the benefits of the product and not the product itself.

For example: This pen's revolutionary grip pad will let you write for hours without getting writer's cramp. (benefit-oriented)

The pen has a state-of-the-art silicon grip pad with ergonomic bumps. (descriptive)

Write benefit-oriented copy about yourself.

In a cover letter for a job application, it's important to show a potential employer how you can benefit the company and/or team.

For this assignment, write benefit-oriented copy about yourself for a job you want in your industry. If you're currently job hunting, keep it real and write this for a specific job.

For example: I want my potential employer to know I'm a super-fast typist.

X (Descriptive) I can type 75 words per minute with 99.98% accuracy.

(Benefit-oriented) The speed and accuracy of my typing will shorten project schedules and increase profit per project.