Question: In todays big data age, the problem is not finding information. The real challenge is to find the right information and turn it into customer

In todays big data age, the problem is not finding information. The real challenge is to find the right information and turn it into customer insights. Based on this knowledge, which MIS tools and sources can marketers use to obtain the needed information? Please discuss thoroughly by specifically mentioning these tools and sources. (15 points)

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