In today’s connected world, online reviews can make or break a business, large or small. Customers can easily post their experiences to online sites such as Yelp for other customers to read. Or they might use Twitter, Facebook, or other social networking outlets to share their experiences.

Have you ever been influenced to patronize a business by reading its positive online messaging/reviews? What was it about the messaging that helped you decide it was worth your time and money? Are you ever skeptical of positive online reviews? Why? What channels are best for distributing a positive company review?

Have you ever written a positive online review of a company? If yes, what inspired you to write the review? If you have never written a review, why not?

Answer rating: 100% (QA)

I do not completely rely on the online reviews but I feel one can be influenced to patronize a business by reading its positive online reviewers For example there are many test marketing ways that can ... View the full answer