Question: In Unit 7 : Parl 1 , the product I selected is a Cool Mist Humidifier that reduces dry air and also serves as an
In Unit : Parl the product I selected is a "Cool Mist Humidifier that reduces dry air and also serves as an air freshener". Assume Proservices new product you selected in Unit initially used a direct channel of distribution ie producer sells directly to the consumer via their website to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:Step : Place or distributionDiscuss three different distribution models available for getting the product from the producer to the consumer.Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide direct quotes andor paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA th edition intext citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.Provide at least one distribution model that would be most effective for the Proservices new product. Explain why it would be most effective.
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