Question: In using the AIDA model of message planning, which is true? obtaining action is the first step in the process of message planning. focusing on

In using the AIDA model of message planning, which is true?
obtaining action is the first step in the process of message planning.
focusing on a unique selling proposition that aims an unsatisfied need is a way to arouse desire.
convicing customers that the product can meet their needs is a way to hold interest.
arousing desire is the final step process.

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