Question: In what way does AI optimization increase attribution problems? % 0 D % 0 A % 0 D % 0 AThe ad networks are more

In what way does AI optimization increase attribution problems?%0D%0A%0D%0AThe ad networks are more successful at targeting people who are already likely to buy, so the ad networks can claim credit for purchases they did not cause%0D%0AThe AI optimization algorithms have been trained in the most efficient way to fabricate realistic-seeming data%0D%0AAI-optimized ads are more likely to affect shoppers behavior on other advertising platforms, increased cross-channel advertising effects%0D%0AAI optimization increases the amount of random noise in the data, which makes it more difficult to measure which ads are producing conversions

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