Question: In what way does AI optimization increase attribution problems? % 0 D % 0 A % 0 D % 0 AThe ad networks are more
In what way does AI optimization increase attribution problems?DADAThe ad networks are more successful at targeting people who are already likely to buy, so the ad networks can claim credit for purchases they did not causeDAThe AI optimization algorithms have been trained in the most efficient way to fabricate realisticseeming dataDAAIoptimized ads are more likely to affect shoppers behavior on other advertising platforms, increased crosschannel advertising effectsDAAI optimization increases the amount of random noise in the data, which makes it more difficult to measure which ads are producing conversions
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