Question: In which situation would you use PPV rather than PPC ? Facebookthe Facebook Audience Network prefers PPV advertisements. is never better to use PPV over

In which situation would you use PPV rather than PPC? Facebookthe Facebook Audience Network prefers PPV advertisements. is never better to use PPV over PPC-always use PPC. on big popular websites such as NYTimes.com that have their own sales force-this functions as a massmarke when you want to make money on your own website and are selling advertising space-PPV is easier to manage

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