In your groups, you need to present a complete and comprehensive plan for your Digital Marketing Strategy, as per the following: STEP #1: Marketing Plan 1 Prepare a plan following the 7 steps discussed in class throughout the semester Submit your Plan in word adhering APA format within 1500 words 15 marks with the following sections in Moodle: SMART Objectives for Digital marketing plan Persona profile (Demographics) and their Happiness, Frustration, Fear, and Ambition points Competitor Research for one of your main competitors (include their social media assets, the fan base, average impressions, and Average Engagement. Digital Media Mix showing your top 4 social media platforms that you will be using with screenshots and links to each. After the mix focus on Social Media Marketing Digital Media Calendar for a complete month with at least 5 posts scheduled for each week so at least 20 scheduled posts. Provide five creative content pieces for your social media channels, covering a Video Post, Product Post, Event Post, Poll Post, and, a News-Post. Provide your Digital media metrics, so how will you be measuring your success in the social space. This could be your impressions, reach, or engagement.