In your initial post on your favorite brand, answer the following:

Share what brand means to a customer. How do brands impact your spending decisions?

Choose one of your favorite brands from an industry such as

e$-$commerce, automobiles, shopping, restaurants, technology, etc., to answer these questions.

When making a purchasing decision, is the brand important to you? What about the brand resonates with you?Determine whether your favorite brand has a stated "brand promise." If so$,$ what is it$?$ If not, identify one from another company of your choice. Remember the brand promise is usually different than a tagline or slogan.

Do you have an emotional connection with the brand? If so$,$ can you describe it briefly? Consider factors such as trust, respect, and other strong feelings.

When considering a purchase, do you look first for your favorite brand? This may be considered top$-$of$-$mind awareness or the first brand to come to mind. Provide an example of a brand that is on top of your mind.

Answer all the questions fully with

in$-$text citations and matching references

$-$Develop an initial post with an organized, clear point of view or idea using rich and significant detail

$-$Draw insightful conclusion that are thoroughly defended with evidence and examples

$-$Provide Initial post that are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations

$-$Use proper citation methods for your discipline when referencing scholarly or popular sources.