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In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?

In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?

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The Six Pillars of the Marketing Mix also known as the 4Ps Product Price Place Promotion People and Process are widely applicable to both businesstoco... blur-text-image
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