In your opinion, do you feel the Six Pillars apply primarily to business-to-consumer marketing, business-to-business marketing, or both?
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The Six Pillars of the Marketing Mix also known as the 4Ps Product Price Place Promotion People and Process are widely applicable to both businesstoco...See step-by-step solutions with expert insights and AI powered tools for academic success
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Authors: Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, F
11th Edition
324655223, 978-0324655223
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